Nowadays, the market competition of sanitary ware is fierce, and it has entered the era of buyers. With more brands and fewer customers, the sales of sanitary ware are no longer simply satisfied with the traditional stores. To find a new way and make channels more diversified is conducive to helping sanitary enterprises expand market sales space and win more opportunities to break through the encirclement in market competition. At the same time of fighting price war, channel war is also the subject that every sanitary enterprise has been focusing on.

Accurate and in place community marketing
In the increasingly fierce competition in the bathroom market today, community marketing has become one of the common marketing means for many bathroom enterprises. Every time a house is handed over to a community, many bathroom businesses will be attracted to settle in and carry out the stop marketing. Although some businesses put money in, the market effect can not be immediate, may not be able to recover costs. However, for many bathroom enterprises, the community marketing is the most direct and effective marketing mode. The marketing director of a bathroom enterprise said that the community marketing is a face-to-face service, the owners are very precise, there is demand, as long as the company's brand strength and design can be satisfied, the actual sales effect is also very good.

Marketing model is not single
The slowdown of the growth rate of home consumption market makes the problem of insufficient traffic in the traditional home shopping mall model more prominent. Conventional means have not been able to obtain enough household consumption flow to meet the needs of many bathroom brands. All bathroom brands began to increase their sales promotion efforts and try the diversified marketing mode outside the traditional shopping malls. Including brand alliance, factory group buying activities, opening independent stores outside traditional shopping malls, e-commerce and other modes, there are a lot of collective plans to escape from the traditional sales channels.

E-commerce is indispensable
Nowadays, the mainstream consumer groups of post-80s and post-90s are all the generation growing up under the computer and network. With the change of their consumption habits, sanitary enterprises must face the change of these consumption habits. The development of e-commerce has become an unstoppable consumption trend. Facing the pressure of e-commerce, many sanitary enterprises take a positive attitude to meet the challenges of e-commerce. According to incomplete statistics, many well-known bathroom brands

began to wade into e-commerce.
Each industry will encounter bottlenecks when it develops to a certain scale, and the bathroom industry is no exception. In this trend, the channel war is the result of market competition. However, it is a good way to share many risks through the development of multi-channel, but it also needs to be seen according to the actual situation, do not fall into vicious competition.

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